UNIVERSITY
Branding 101
How to Become Unforgettable with Powerful Branding
Have you ever wondered why some brands stick in your mind long after you've seen an ad or visited their store? It’s not magic—it’s powerful branding. Good branding can take a business from being just another name in the market to a household name. Let’s explore how...
Great Branding is Essential to Good Marketing
When running a business, you might hear a lot about "branding" and "marketing" and wonder what exactly each one means. They're both crucial for your business but serve different purposes. Let’s break down these concepts into simple terms and explore how they...
A Complete Guide to Brand identity and Brand guides
Branding guidelines, also known as brand standards or style guides, are essential tools for any business that wants to maintain consistency and clarity in its brand identity. Whether you're just starting out or looking to refine an existing brand, understanding and...
How to Tell If Your Brand Is Losing You Customers
In the competitive world of business, your brand is often the first (and sometimes the last) impression customers have of your company. A strong brand can attract a loyal customer base, while a weak or misaligned brand can drive potential customers away. But how can...
Why Branding is So Important for Small Businesses
Why Great Branding is Essential for Great Marketing Branding isn't just about looking good; it's about being good at making a lasting impression. It’s the foundation upon which your marketing efforts are built. Let's explore why great branding is crucial for the...
What are common branding myths?
Introduction: What’s in a Brand? When you think of branding, it's easy to default to logos and color schemes. But branding is so much more—it encompasses every touchpoint of your business with the outside world. It's your business’s heartbeat, the way you breathe life...
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