Our Story
Building a strong brand shouldn’t be complicated — or out of reach.
After 15+ years building brand strategies for top-tier clients, we saw a pattern:
Small organizations and teams knew branding mattered—but didn’t have the time, budget, or expertise to do it right.
That’s where Hellobrand comes in.
Why We Built Hellobrand
We created Hellobrand to solve 3 big problems
Too many hats
Founders shouldn’t have to become brand strategists just to grow their business.
Costs are out of reach
Great branding shouldn’t only be for companies with deep pockets.
DIY is confusing
Google searches and Canva templates don’t build a real brand.
So we built a better way.
Hellobrand is your branding co-pilot—giving you everything
you need to build, manage, and grow a brand that gets results:
Step-by-step guidance
AI-powered strategy insights
Tools to support all aspects of your brand
Access to real brand advisors
Ready to Build Your Brand?
Start with our free plan. No credit card required. Or, sign up for Pro to get full access to Hellobrand.
Why Hellobrand?
Our Story
At Hellobrand, we believe branding is the foundation for growth, trust, and recognition. But for many entrepreneurs, building a brand feels complicated, expensive, and out of reach. We know because we’ve been there too.
Our founder, Madia Brown, spent over 15 years building award-winning brand strategies for multimillion-dollar organizations. Along the way, she kept hearing the same frustration from founders and small organizations: “I know I need a brand, but I don’t know where to start—and I can’t afford a full agency.”
In 2020, she started the journey to create Hellobrand. We’ve taken everything we’ve learned from years of working with big brands and made it accessible, affordable, and easy to use for startups, nonprofits, and small teams.
Because every great business deserves a great brand.
And now, you can build yours—without breaking the bank.
Mission statement
To make powerful branding accessible to every organization—not just the big ones. Because when small businesses thrive, communities grow. And it all starts with a brand that actually works.
Vision Statement
To democratize brand strategy by making it simple, affordable, and accessible—empowering every entrepreneur, creator, and organization to build a brand that drives growth, sparks connection, and leaves a lasting impact.
Goal: To help grow 2 million brands in 10 years.
Our values
Empowerment
We believe every business deserves the tools and confidence to build a brand that competes at the highest level — without the big agency price tag.
Simplicity
We remove the noise, complexity, and jargon so brand building feels clear, doable, and even fun.
Accessibility
Great branding shouldn’t be exclusive. We use technology to make expert-level strategy and design available to all — especially under-resourced founders.
Integrity
We prioritize authenticity over hype, helping users build brands that reflect their values, vision, and voice — not just what’s trending.
Exclusive Resources
We’re here to help brands evolve — from their first logo to strategic scaling. Our platform grows with you, every step of the way.
Human-First Innovation
AI is the engine, but people are the heart. We build tools that work with you — not instead of you — making brand creation feel intuitive, not robotic.